Turkish clothes now cost about 40% more than similar products from Bangladesh. The gap, which was only 15-20% just a few years ago, has widened significantly. This price difference creates opportunities for Bangladeshi exporters to capture the attention of consumers in the global apparel market. Buyers often prioritize affordability while looking for quality, contributing to a more competitive option. Turkey, facing higher costs, focuses on sustainability and brand recognition to maintain its position in the market. Bangladesh, despite its cost advantage, should consider moderate price increases to invest in technology, worker welfare and sustainability. Innovations such as virtual modeling and integration of internet of things can further strengthen Bangladesh’s competitive advantage. Both countries must strategically manage this dynamic market to ensure growth and employment.
